旭輝嘉興廣場景觀設計 | 荷于景觀

在找尋答案時，與其討論風格，還不如去探討方法或者特定的覺醒。
                                              —— < 彼得·卒姆托>

 
這是一個典型的城市更新商業改造項目，由于老城區的交通及生活界面的限制，空間及場地的內外割裂，使得這里漸漸失去它原本的生活氛圍。大家都很迫切得希望能找到一個城市更新的切入點，而作為中山北路段旭輝廣場的成功，無疑給老城區的改造帶來了新的思路。

This is a typical urban renewal commercial transformation project. Due to the limitations of the traffic and living interface in the old city, the space and site are separated from the inside and outside, making this place gradually lose its original living atmosphere.Everyone is eager to find an entry point for urban renewal, and the success of CIFI Plaza in the north section of Zhongshan will undoubtedly bring new ideas to the renovation of the old city.

區位介紹

SITE INTRODUCTION

中國 ·浙江省 · 嘉興市

初勘場地的時候，這邊的商業人氣非常冷清，很多店鋪瀕臨倒閉，只有轉角的幾家餐飲店在用餐時間有一些消費者。諾大的商業綜合體像是廢棄很久的公寓前廣場，難以想像這里是位于城市繁華的老城中心。

When the site was first surveyed, the commercial popularity here was very deserted, and many shops were on the verge of closing down. Only a few restaurants around the corner had some consumers during meal time. The commercial complex of connaught university is like a long-abandoned square in front of an apartment. It is hard to imagine that it is located in the  center of the city.

這里是城市情節最深的區域，更是城市發展的原點，作為商業的舊改項目，如何在成本有限的情況下，最大程度的重新激活商業，是巨大的挑戰。

This is the area with the deepest urban plot, and it is also the origin of urban development.As an old commercial reform project, how to reactivate the business to the greatest extent with limited costs is a huge challenge.

基地現狀

SITE INTRODUCTION

調研 · 痛點分析

沿街展示面幾乎被茂密的行道樹遮擋，門口沿街擺放的雜亂無章的非機動車，完全看不到商業的立面，原本就是U字型的場地，在U字型的端頭，設置了巨大的磚石玻璃體，笨重的造型，廢舊老化的玻璃，讓原本就不利的商業展示面更是雪上加霜。

Retail frontage is almost obscured by dense street trees. There are disorderly non-motorized vehicles placed along the street at the door, and the commercial facade is completely invisible. It was originally a U-shaped venue. At the end of the U-shaped, a huge The masonry glass body, the bulky shape, and the old and aging glass make the already unfavorable commercial display even worse.

▼現狀場地——沿街展示面

▼現狀場地——商場入口

設計策略

DESIGN STRATEGY

項目定位 ·設計分析 · 改造策略

首先，商業的定位是我們要最先確立的方向，也做了幾種假設，經過對場地客群，周邊環境的反復調研，以親子互動場所為主題的家庭親子社區景觀確立為我們的項目定調。

First of all, the orientation of business is the direction we want to establish first, and we have also made several assumptions. After repeated investigations on the site and the surrounding environment, the family parent-child community landscape with the theme of parent-child interaction is established as our tune.

▼設計定位

針對場地本身特質，我們做了尺度分析，視線分析，限制性條件分析，并根據場地的業態和進出口的流線，制定了預期改造的功能分區。

In view of the characteristics of the site itself, we have done scale analysis, line of sight analysis, and restrictive condition analysis, and based on the site's format and the flow lines of entrances and exits, we formulated the functional zoning of the expected transformation.

▼設計策略分析

▼改造策略

總圖設計

DESIGN SPACE

重塑 ·激活 · 復興

重塑，激活，復興是我們貫穿整個景觀改造工程的關鍵詞。我們以景觀為城市空間賦格的邏輯介入，從多角度對位呼應場地狀況與城市空間的關系。將原本的U型場地打開，重塑，編織，融合，以全新的視角重新定義了深處老城區腹地的商業景觀。

Remodeling, activating, rejuvenating are our key words throughout the landscape renovation project. We take the landscape as the logical intervention of urban space fugue, and echo the relationship between site conditions and urban space from multiple perspectives. The original U-shaped site is opened, remodeled, woven, and integrated to redefine the commercial landscape deep in the hinterland of the old city with a new perspective.

▼總體鳥瞰圖

為了激活商業場所空間，我們提出了兩個不同的層級，我們將整個場地的表面變成一個由明確線條構成的網絡。第一個層級是線性的，它構成了具有場地特征的背景，其設計主要依附于既有的視覺通廊和景觀軸線。另一個層級是有機且流動的，呼應了人群與商業之間自然的移動方式。

To activate the commercial space, we propose two different levels, we transformed the entire surface of the site into a network of clear lines. The first level is linear, it forms the context with site characteristics, and its design is mainly attached to the existing visual corridors and landscape axes. The other layer is organic and fluid, echoing the natural movement between people and businesses.

▼有機且流動的線條呼應了人群涌入商場自然而然的移動方式

有機且流動的線條呼應了人群涌入商場自然而然的移動方式,這樣的結構不僅塑造了路徑，還自然地生成了一系列功能各異的主題空間：寓意夢幻峽谷的下沉廣場，寓意森活集市的景觀廣場，寓意魔法樹林的外擺休閑區，寓意綠野仙蹤的兒童樂園。

The organic and flowing lines echo the natural movement of people pouring into the mall. Such a structure not only shapes the path, but also naturally generates a series of themed spaces with different functions: the sunken plaza, which means the dreamy canyon, and the living collection of forests. The city's landscape square, which means the outdoor leisure area of the magic forest, and the children's paradise of The Wizard of Oz.

▼寓意綠野仙蹤的兒童樂園

我們在兒童活動區加入了互動的元素，帶有小熊地墊的為感應鋪裝，觸發踩踏它可以觸發主體小熊心臟亮動。

We have added an interactive element to the children’s activity area.  Trigger stepping on it to trigger the main bear’s heart to move.

此外，廣場上設置了多種類似可移動的元素，它可以作為兒童游具，可以作為城市家具，景觀座椅等。

In addition, a variety of similar movable elements are set up on the square, which can be used as children's play equipment, urban furniture, landscape seats, etc.

▼可移動模數家具

我們對場地還有一個爭取的點就是把建筑原本高出地面的采光天窗做平，這樣不僅使原本割裂的場地變得完整，還可以將這里變成一個科技現代化的露天劇場，結合中心外擺區，通過戶外投影的動態播放，為商場創造了不一樣的活動主題。

Another point we have for the site is to flatten the skylights of the building that were originally higher than the ground. This not only makes the original fragmented site complete, but also turns it into a technologically modernized amphitheatre. Combined with the center outside area, through the dynamic playback of outdoor projections, a different event theme is created for the shopping mall.

▼采光井結合外擺休閑區

▼體量消解，回應景觀空間關系

▼從采光井看兒童活動區

▼成組的戶外遮陽構筑物支撐懸挑，使其具有輕盈漂浮的美感

▼寓意夢幻峽谷的下沉廣場入口

▼從下沉廣場看兒童活動區

我們將市政展示面打開，設計流線型的石材結合綠植座椅，創造了綠意盎然的景觀展示面。

We opened the municipal retail frontage designed streamlined stone and green chairs to create a green landscape display surface.

▼市政綠化展示面

設計過程

DESIGN PROCESS

過程 ·頭腦風暴

前期的頭腦風暴，相同的場地會有不同的解答,或許，景觀能給商業的復興提供新的思路。這種比較出挑的想法，只能停留在概念階段，但是或許，有一些方向可能會成為下一輪的商業趨勢。

In the early brainstorming, the same venue will have different answers. Perhaps the landscape can provide new ideas for the revival of business.This kind of out-of-the-ordinary idea can only stay at the conceptual stage, but perhaps, there are some directions that may become the next round of business trends.

▼平面方向嘗試

平面方向最終選定為左下角的方案，將人直接引入商業建筑的同時，設計語言又比較統一。當大致空間確定下來的時候，我們的方案漸漸清晰了。

▼命題式“樹”的主題空間嘗試        

當我們再深層次挖掘旭輝的精神時，我們加入了旭輝的特色IP——旭小熊。

▼兒童方向過程

▼最終方向

施工過程

CONSTRUCTION

雕塑 ·游具 · 鋪裝

▼雕塑IP模具

▼雕塑分開運輸現場組裝焊接，現場把控雕塑的朝向

▼施工人員安裝互動的熊掌鋪裝

▼模具工廠制作后運輸到現場

設計總結

EPILOGUE

改造前 · 改造后

旭輝嘉興廣場的改造項目在完成場地本身功能需求的同時，有力的解決了場地拋出的問題，并且作為植入的新空間激活了舊有環境。將原本深藏不露的U型廣場，通過下沉廣場位置移動，商場內部動線調整，建筑立面連續化 ，向城市開放 ，為振興嘉興盡了一份力。

The renovation project of CIFI Jiaxing Plaza not only fulfills the functional requirements of the site itself, but also effectively solves the problems thrown up by the site, and activates the old environment as an implanted new space. The originally hidden U-shaped square was moved through the position of the sunken square, the internal circulation of the shopping mall was adjusted, the building facade was continuous, and it was opened to the city, contributing to the revitalization of Jiaxing.

▼改造前，改造后

^{項目信息
項目名稱：旭輝嘉興廣場
建筑設計：HASSELL香港事務所
景觀設計：荷于景觀設計咨詢（上海）有限公司
項目地址：浙江省嘉興市老城區中山東路
景觀面積：7300㎡
開放時間：2020年11月29日
設計總監：蕭澤厚
方案設計團隊：任雪雪，薛成杰，楊瑞鵬，邱乾元，徐揚                       
后期設計總監：程鳴 、李生貴
后期設計團隊：萬志曄 、萬倩楠
甲方團隊：旭輝：熊湘桂，楊光
景觀施工單位：浙江天姿園林建設有限公司
攝影: 須然攝影、鄔濤}

^{Project name: CIFI Jiaxing Plaza
Architectural design: HASSELL Hong Kong Office
Landscape design: Waterlily design studio co, Ltd
Project location: Zhongshan East Road, Old Town, Jiaxing City, Zhejiang Province
Site Area: 7300㎡
Opening time: November 29, 2020
Design director:  TSEHOU HSRAO
Scheme design team: Ren Xuexue, Xue Chengjie, Yang Ruipeng, Qiu Qianyuan, Xu Yang
Construction design director: Cheng Ming, Li Shenggui
Construction design team: Wan Zhiye, Wan Qiannan
Clients team: CIFI -Xiong Xianggui, Yang Guang
Landscape construction company: Zhejiang Tianzi Garden Construction Co., Ltd.
Photographers: Shrimp Studio——Wu Tao}

^{版權聲明：本文版權歸原作者所有，請勿以景觀中國編輯版本轉載。如有侵犯您的權益請及時聯系，我們將第一時間刪除。
投稿郵箱：info@landscape.cn
項目咨詢：18510568018（微信同號）}