深圳招商局集團媽灣港園區景觀全過程咨詢實踐 | 未名顧問WMLA

 “以專業的顧問咨詢能力，助力項目高品質呈現”

招商局集團媽灣港園區品質提升項目自2021年3月始建，于2021年6月交付使用。未名顧問（WMLA）從策劃到實現，承擔設計、工程、成本管理等全過程咨詢任務。項目交付兩年來，通過了時間檢驗，收獲了業主贊譽，為現代產業園區品質化建設貢獻了優秀案例。

China Merchants Group's Ma Wan Port Park Quality Enhancement Project has been under construction since March 2021 and was constructed in June 2021. As the consultant company, WMLA undertook the whole process of consulting tasks from planning to construction, including design, engineering, and cost management. In the past two years since the delivery of the project, it has passed the time test, gained praise from the owner, and contributed an excellent case for the quality construction of modern industrial parks.

與深圳共成長的媽灣港

Ma Wan Port growing up with Shenzhen City

“媽灣港”，一座由習仲勛同志親筆題名的港口，坐落于珠江口東岸、深圳市西部，同時也身處粵港澳大灣區、中國特色社會主義先行示范區、深圳經濟特區、廣東自貿區前海蛇口片區以及前海深港現代服務業合作區內，是中國目前唯一擁有五區疊加優勢的港口。

The "Ma Wan Port", a port inscribed by Xi Zhongxun, is located on the east bank of the Pearl River Estuary, in the west of Shenzhen City, and is also in the Guangdong-Hong Kong-Macao Greater Bay Area, the Advance Demonstration Zone of Socialism with Chinese Characteristics, the Special Economic Zone of Shenzhen, the Qianhai Shekou Area of Guangdong's Self-Trade Zone, and the Qianhai-Shenzhen-Hong Kong Modern Service Co-operation Zone, and it is the only port in China that possesses the advantage of the superposition of the five zones at present.

▼媽灣港——華麗升級的現代智慧港口

Ma Wan Port - A Modern Smart Port with Magnificent Upgrades

1986年9月，媽灣港正式落成。改造前曾作為傳統散、雜貨碼頭，通過運輸鋼筋、水泥、沙石等基建材料，助推深圳經濟特區城市建設，為深圳的繁榮發展作出了積極貢獻。2021年6月，媽灣港實現華麗升級。她從原有的4個散雜貨泊位，改造成3-4#2個20萬噸級泊位，岸線長度850米，可供世界最大型集裝箱班輪靠泊；并與原媽灣港5-7#泊位連接，形成總占地面積87萬平方米、泊位岸線總長1930米、擁有5個集裝箱班輪專用泊位、年設計吞吐能力335萬TEU的港區新格局。同時，媽灣港緊隨技術升級與環保要求，成為粵港澳大灣區首個5G綠色低碳智慧港口，也是國內首個由傳統散、雜貨碼頭升級改造而成的智慧港口，為深圳特區開創“海上絲綢之路”橋頭堡光榮賦能。

Ma Wan Port was originally built in 1981.  Before the renovation, it was used as a traditional bulk and general cargo wharf, helping to promote the urban construction of the Shenzhen Special Economic Zone by transporting infrastructure materials such as steel, cement, sand, and gravel, and making a positive contribution to the prosperity of Shenzhen. 2021 June, Ma Wan Port has been magnificently upgraded. From the original 4 bulk cargo berths, it was transformed into 3-4# 2 200,000 tones berths, with a shoreline length of 850m, which can berth the world's largest container liner; and connected with the original 5-7# berths of Ma Wan Port, forming a new pattern of port area with a total area of 870,000 square meters, with a total length of 1,930 meters of berths shoreline, with 5 berths dedicated to container liner, and an annual design throughput capacity of 3.35 million TEU. At the same time, Ma Wan Port follows the technological upgrading and environmental protection requirements, becoming the first 5G green low-carbon smart port in Guangdong, Hong Kong, and Macao Bay Area, and the first smart port in China upgraded from the traditional bulk and general cargo wharf, which is a glorious empowerment for Shenzhen to create a bridgehead of the "Maritime Silk Road".

營建高品質園區“產業美學”

Building a high-quality park with industrial aesthetics

在產業升級的背景下，園區環境品質也需隨之優化。項目以改造提升為主旨，意在營造出企業辦公園區科技感與現代化的雙重氛圍，彰顯“產業美學”。

In the context of industrial upgrading, the quality of the park's environment also needs to be optimized. The project's main objective is to create a technology and modernity industrial office park, highlighting industrial aesthetics.

項目聚焦企業辦公、訪問接待、弘揚企業文化、宣傳企業發展、體現企業服務、商務休閑、節日活動等核心訴求，逐層落實到空間場景中，將場景特質定義為：

The project focuses on core demands such as corporate office, visiting reception, promoting corporate culture, publicizing corporate development, embodying corporate services, business leisure, and festive activities, etc., and implements the demands into the spatial scenarios:

完整清晰的周界形象、儀式感的入口與落客、高效便捷的園區停車、自成景色的風雨連廊、舒適休閑的戶外廣場、四季變幻的植物場景、潤物無聲的企業要素傳遞，以及具有現代風格的集裝箱聚會草坪。

Complete and clear border image, ceremonial entrance and drop-off area, efficient and convenient parking, wind and rain corridor with its own scenery, comfortable and relaxing outdoor plaza, seasonal plant scenes, delivery of corporate elements, and modern lawn with container wall.

? TAL

園區入口左右呼應、柔和的線條與建筑主體保持一致；重新梳理交通流線，塑造林蔭樹陣序列，同時增加建筑前區落客區，滿足訪問接待需求。

The entrance image echoes left and right, and the soft lines are consistent with the main body of the building; the traffic flow is reorganized to create a sequence of shade trees, and the drop-off area at the front of the building is increased to meet the demand for visits and receptions.

? TAL

海星樓如航行在碧波中的巨輪，旗臺筆直高聳，伴以英雄樹——木棉，構成了辦公園區的主體風格。

The Starfish Building, like a huge ship sailing in the blue waves, and the Flagstaff Tower, straight and high, accompanied by the kapok, constitute the main style of the office park.

? TAL

連廊保留了原有主體，銹蝕的磚紅色鋼板被噴涂為暖白色，得以依廊成景，明亮清新。連廊既是遮陰避雨的庇護所，又承載了港口發展與企業發展的文化主線。

The corridor retains its original body, with the rusted brick-red steel plates painted a warm white color, allowing the corridor to become a landscape by itself. The corridor serves as a shelter from the rain and shade and also carries the cultural threads of port development and corporate development.

? TAL

獨植木棉亭亭如蓋，如英雄般挺立著身姿，地面刻印著港口全局網絡地圖，這既是招商港口的業務版圖，也是招商港口的蔚藍夢想。文化墻以港口集裝箱作為背景，墻面延續集裝箱豎向紋理，體現工業特征。墻面上書“空談誤國，實干興邦”，為百年招商的奮斗史作出最佳注解。海風穿過銀海棗林，輪船如織，仿佛時代心跳，叩出不息強音。

The uniquely planted kapok stands up like a hero, and the ground is engraved with the port's global network map, which is both the business map of China Merchants Port and the dream of China Merchants Port. The culture wall takes the port container as the background, and the wall continues the vertical texture of the container, reflecting the industrial characteristics. The inscription on the wall reads "Empty talk is misleading to the country, practical work will build up the country", which is the best illustration for the struggle history of China Merchants Group in the past hundred years. The sea breeze passes through the Phoenix sylvestris’ forest, and the ships are weaving like the heartbeat of the times, knocking out a strong and unceasing sound.

? TAL

鐫刻著“媽灣港”的題名石是園區的“鎮園石”，見證著港區從灘涂到現代化港口的驚人蛻變，體現著幾代深圳人不屈不撓、敢當敢為、永遠爭先的奮斗精神。

The title stone engraved with "Ma Wan Port" is the symbol stone of the park, witnessing the amazing transformation of the harbor area from a mudflat to a modern port, and embodying the indomitable spirit of struggle of several generations of Shenzhen people who dare to be, dare to do, and always strive to be the first.

? TAL

停車場以合理使用為出發點，改變強排車位的傳統方式，布局多種流線場景，以優化停車體驗。地面整體材質升級為透水瀝青，停車坪周邊圍合以挺拔的小葉欖仁，突出了空間的整體感。

The car park takes rational use as the starting point, changes the traditional way of strong rows of parking spaces, and lays out a variety of flow scenarios in order to optimize the parking experience. The overall material of the ground is upgraded to permeable asphalt, and the periphery of the car park is surrounded by Terminalia neotaliala trees, highlighting the overall sense of space.

? TAL

集約化車位排布，為陽光草坪留出了空間，這里是園區人的“精神場所”，它以多級流線型臺地環抱著一方平坦的草坪，滿足了小憩休閑的需求，人既可落座于臺地，也能在草坪中央享受陽光與海風。臺地外圍是噴涂著輪船公司LOGO的迷你集裝箱墻，體現了媽灣港“勵新自強、融合共贏”的價值理念，也成為園區團建或訪客拍照的固定打卡點。

The intensive car parking arrangement leaves space for the sunshine lawn, which is the spiritual place of the park people. It is surrounded by a flat lawn with a multi-level streamlined terrace, which meets the demand for rest and leisure, and people can either sit on the terrace or enjoy the sunshine and sea breeze in the center of the lawn. On the periphery of the terrace is a wall of mini containers spray-painted with the shipping company's logo, reflecting the value concept of "inspiring newness and self-improvement, integrating and win-win" of the Ma Wan Port, and it has also become a regular stopping point for the team-building activities or visitors' photo-taking.

? TAL

全過程咨詢感悟

Whole process consultation insights

優秀項目是各方通力合作的結果，未名以全過程的專業技術能力與管理能力為項目提供顧問咨詢服務，為項目的優質呈現保駕護航。回顧本次咨詢歷程，幾點感悟如下：

Excellent project is the result of the full cooperation of all parties, and WMLA provides consulting services for the project with professional technical ability and management ability in the whole process and guarantees the quality presentation of the project. Looking back on the consulting journey, we have the following insights:

01 將心比心，與業主成為伙伴 

Learn to think like an owner, and become partners with the owners

以將心比心的共情能力，“非乙方而為甲-甲方”的心態和角色，讓業主省心，安心，放心。在服務的過程中與業主并肩思考，共同暢想項目的美好愿景；在解決問題的過程中積極主動，有效應對項目進程中的各種問題。

With the ability to empathize with the owner and act a role of "not party B but party A-A", we can make the owner feel relieved and comfortable. In the process of service, we think side by side with the owners, and jointly think about the beautiful vision of the project; in the process of solving problems, we are proactive and effectively deal with various problems in the process of the project.

02 立體咨詢，以實戰經驗沉淀支撐咨詢專業度

All major consulting with extensive practical experiences

以項目為綱，研究、設計、顧問咨詢三維一體，經過十余年的專業知識積累與多種類型項目案例沉淀、總結，團隊以研究的方式開展設計，通過“從項目中來，到項目中去”的研究路徑，提供從策劃到運維的全流程專業顧問服務，為城鄉客戶創造完整的景觀公共產品和全過程服務。

Focus on the project and make it with research, design, consultancy, and advisory overall process. After more than ten years of accumulation of professional knowledge and a variety of types of project cases, the team carries out the design in the way of research, to provide a full range of professional consultancy services from planning to operation and maintenance, to create a complete landscape for the urban and rural customers of the public products and the whole process of service.

03 科學嚴謹，體系化支撐顧問咨詢管理能力

Scientific and systematic system to support the consultancy and advisory management capabilities

在確定目標后，通過分級管控與維度管理構建景觀管理象限體系，將管理維度細分為需求管理、質量管理、流程風險管理、成本資源管理等要素，實現工具精準施用、管理路徑高效。

After determining the objectives, the landscape management quadrant system is constructed through hierarchical control and dimensional management, and the management dimensions are subdivided into demand management, quality management, process risk management, cost resource management, and other elements, to realize the precise application of tools and efficient management paths.

? TAL

04 高效決策，提供判斷以供決策、提供路徑以供實現

Provide judgments for decision-making and pathways for implementation efficiently

WMLA應用Carl Steinitz景觀模型體系，將描述-過程-評價-改變-影響-決策過程進行閉環式檢驗，以產品思維分析用戶需求、洞察明確需求，最終回歸項目目標加以驗證，從而提供專業判斷以支持決策，設計可行路徑以幫助實現。

WMLA applies the Carl Steinitz Landscape Modeling System, which is a closed-loop examination of the description-process-evaluation-change-impact-decision-making process, analyzing user needs and gaining insights into clear requirements with a product mindset, and ultimately returning to the project objectives to verify them, thus providing professional judgment to support decision-making and designing feasible paths to help achieve them.

05 深度服務，駐場顧問在地服務與總部支持協同

Synergy between on-site consultants on the ground and headquarters support

WMLA已經形成了駐場顧問在地服務與總部多專業協同支持的顧問服務體系。駐場顧問可在項目現場提供及時有效的咨詢服務。總部以研究-設計-咨詢-管理的綜合能力支持派駐顧問，有力保障咨詢服務的推進實施。

WMLA has formed a consultant service system that combines on-site consultant services with multi-disciplinary support from headquarters. Resident consultants can provide timely and effective consulting services at the project site. The headquarter supports the resident consultants with the comprehensive capability of research, design, consulting, and management, which strongly guarantees the promotion and implementation of consulting services.

? TAL

結語

Conclusion

WMLA始終致力于融合多專業、多學科知識與經驗，堅持 “腳下有土地、眼中有社會，心里有人”的價值觀。秉承“以項目為綱、以創造美好生活與工作場景”的目標，以研究、設計、顧問三維一體，遵守完整性、創新性、公共性與生態性原則，審慎對待每寸土地，為城鄉土地與客戶提供完整的景觀公共產品和全過程服務。

WMLA has always been committed to integrating multi-professional and multi-disciplinary knowledge and experience, and adhering to the values of "land under our feet, society in our eyes, and people in our hearts". Insisting on the goal of "taking the project as the key point and creating a better living and working scene", and with the integration of research, design, and consultancy, WMLA abides by the principles of completeness, innovativeness, publicity, and ecology, treats every inch of land with prudence, and provides urban and rural land and customers with complete landscape public products and whole-process services.

WMLA在灣區多類型公共項目中開展了顧問咨詢服務，形成了“全過程設計咨詢”與“項目管理咨詢”事業體系，通過高品質項目呈現，積極推動行業發展，并致力于建立規范的現代化行業標準，為城市環境建設貢獻專業力量。

WMLA has carried out consulting services in many types of public projects in the Bay Area, formed a "whole process design consulting" and "project management consulting" business system, and actively promoted the development of the industry through the presentation of high-quality projects, and is committed to the establishment of modern industry standards, contributing to the construction of the urban environment and professional strength.

^項目信息

^{項目名稱：招商局港口媽灣智慧港園區園林升級改造工程設計施工養護總承包項目}

^{項目規模：23528㎡}

^{建成時間：2021年7月1日}

^{項目地點：深圳市南山區深圳港媽灣港區}

^{業主單位：深圳海星港口發展有限公司}

^{設計單位：中節能鐵漢生態環境股份有限公司}

^{施工單位：中節能鐵漢（深圳）生態景觀有限公司}

^{顧問咨詢單位：深圳市未名設計顧問有限公司（WMLA）}

^{顧問團隊：車迪、楊帆、謝園、蔡恬嵐、劉玥、于雷、龍彥宇}

^{攝影：TAL/曾天培、未名設計（WMLA）}

^{Project Information}

^{Project Name: Design, Construction and Maintenance General Contractor for Landscape Upgrading Project of China Merchants Port A-Ma Bay Smart Harbour Park}

^{Project scale: 23528 ㎡}

^{Completion date: July 1st, 2021}

^{Project Location: Ma Wan Port Area, Shenzhen Port, Nanshan District, Shenzhen}

^{Owner: Shenzhen Starfish Port Development Co.}

^{Designers: China Energy Conservation Tiehan Ecological Environment Co.}

^{Construction unit: China Energy Conservation Tiehan Ecological Environment Co.}

^{Consultant Advisory Unit：Shenzhen Weiming Design Consulting CO., LTD(WMLA)}

^{Design Team: Di CHE, Fang YANG, Yuan XIE, Tianlan CAI, Yue LIU, Lei YU，Yanyu LONG}

^{Photography: TAL/ Tianpei Zeng, Shenzhen Weiming Design Consulting CO., LTD (WMLA)}

^{版權聲明：本文版權歸原作者所有，請勿以景觀中國編輯版本轉載。如有侵犯您的權益請及時聯系，我們將第一時間刪除。}

^{投稿郵箱：info@landscape.cn}

^{項目咨詢：18510568018（微信同號）}